Volvos new navigation system with added features and a bigger range of maps was being launched and need to be promoted. We developed a key visual that communicated the added value in a simple and charming way by showing how all the added information would translate into books and maps. The key visual was used to promote the update in different channels. Ads were published in magazines and mailings were sent out via mail and email.
Credits
For this project we developed the idea for the key visual as a team. I was in charge of creating the briefing for the shooting, attending to the shooting, briefing the lithographs to optimize the image and create the layouts for all the elements of the campaign.
Beatriz De Pombo 