This mailing was created to present the new Toyota Land Cruiser to current buyers. Heritage, outstanding comfort and unsurpassable off road driving experience were the core features that Toyota wanted to communicate.
The created mailing combines emotional images showing the car in its „habitat“ and translucent pages. These pages add another dimension to the story describing innovations the car has gone through to provide an excellent driving experience everywhere. The chosen papers reflect elegance and comfort, the embossed track transmits off-road feeling, underlining that the Landcruiser offers the best of both worlds: off road driving experience and outstanding comfort.
The mailing achieved sales of 2% among the recipients of the mailing. In the leasing segment sales of 7% could be achieved.
Credits
For this mailing I designed the layout, developed the creative concept with my team partner and worked closely with the production team to choose the format of the mailing as well as the materials and the sublimation.
Beatriz De Pombo 