Santa mailing
What happens at Christmas? You write Santa Claus a wish list of all the things you would like to have most. And that’s what we as an agency did. We wrote a wish list with the name of the recipient’s company as the biggest wish of them all, to have them as a client. All Santa did was to pass this on to the individual concerned. The agency’s different services were integrated into the list and the whole personalized with a Post-it note message. And, lastly, a sweet was enclosed because Santa always brings a present.
The mailing was published in UK’s Directory.
Beatriz De Pombo 