Invitation Social Media event

Mailing | UI-Design

A strong visual was chosen to visualize the general knowledge about social media: The tip of the iceberg. In the first step a mailing was sent out. As it is opened, it starts unveiling that the general knowledge about social media is just the tip of the iceberg. Most of the knowledge is covered and visualized by the huge iceberg hiding underneath the water. This part of the iceberg stands for all the knowledge that was presented and covered at the event and when working together with experts. A landing page with the same strong visual was created, here the registration for the event took place. 

Credits

This project was a joined venture between DRAFTFCB and Universal McCann.
I developed the conceptual Idea, the key visual and was in charge of the art direction
for the mailing and UI design of the landing page.